2020 – The Year of the Website

*Advertorial Feature*

The Chinese zodiac plays an essential role in Chinese culture and is not only used to represent years in China, but is also believed to influence people’s personalities, career, compatibility and fortune.

So if it was to encompass all of these things into one, surely 2020 would be the year of the website.

Sure enough online browsing has become a daily focus and more and more people this year have found themselves moving their business online, so this year has truly seen prosperity for those generating or even updating their website.

Personality

In working on a website, it’s important to let your personality shine through.

Anyone can knock up an all in one web page but people tend to get sick of reading endless lines of text. If you and your company are loud and proud then don’t be afraid to implement that and show that you are approachable and relatable. What the customers want to know is that you are a person who can talk on their level and answer their questions, so don’t be afraid to display yourself on your website.

It’s not a cheesy angle to play, in fact it shows that you are confident and have nothing to hide by giving them someone to talk with.

Career

With everyone having to find new avenues to continue working, it may be time to shift your business fully online.

By looking at turning your current website into an online store, you can continue to trade and reach a larger audience online. Selling products on the internet through your webpage can be done in different ways. If you choose to have the option as an additional extra to your website you can check out shopping cart software such as Square or 3DCart.

If you prefer to make your website a complete source of trading online then you can go for ecommerce options such as shopify or have it built bespoke by Stockport website design firms. Whichever you decide you need to ensure that the payment system is secure and not too complicated to checkout items.

Compatibility

This is where you need to look into responsive web design to make sure you don’t lose customers browsing through mobile phones.

When updating or designing your website, you need to be sure that the website is developed to be mobile and tablet friendly. Nothing puts people off more than a website that does not fit the screen and are left scrolling through pages trying to find what they want. Remember, peoples patience levels are significantly down from what they were in the early 2000s, and if they don’t want to wait they will be on a competitors page within seconds. Especially if yours takes much longer to load.

Fortune

This is where you need to spend a little more to get a lot more.

Bringing traffic to your website is more than just having one. You need avenues to be able drive people to know it exists. Social media marketing is free on platforms such as Facebook and Linkedin so linking your website to generated business pages and posting regular can bring larger amounts of traffic to your domain.

You can also look into search engine optimization (SEO) that can help you climb the search rankings using specific keywords so that people looking for aspects of your business can find you easier online. Digital agencies can handle this area of business as well as all above.

In looking to your future you can be sure that the internet and web presence is what is going to become the focal point of your industry. Make your 2020 the year of good fortune by bringing your website up to scratch.