About Hello MrsShilts

Hello MrsShilts is a trusted UK family lifestyle platform sharing authentic experiences, honest reviews and practical inspiration for families. Our readers value genuine recommendations, useful advice and relatable storytelling over overt advertising.

Our Audience

Our readers are primarily:

  • Parents and families
  • Homeowners
  • Travel enthusiasts
  • UK consumers looking for trusted recommendations
  • Readers interested in family life, food, home, wellbeing and seasonal inspiration

Tone of Voice

Please ensure all submitted content is:

  • Friendly and conversational
  • Informative rather than promotional
  • Honest and authentic
  • Helpful and reader-focused
  • Written in British English
  • Easy to read with short paragraphs and clear headings

Please avoid:

  • Sales-heavy language
  • Excessive use of superlatives
  • Overuse of capital letters
  • Marketing buzzwords
  • AI-generated sounding copy 

Content Requirements

Articles should:

  • Be original and unpublished elsewhere
  • Provide genuine value to readers
  • Include practical advice where appropriate
  • Be factually accurate
  • Be between 500–1,200 words unless otherwise agreed
  • Include suitable headings (H2/H3)
  • Be proofread before submission

Preferred Topics

We welcome content covering:

  • Family travel
  • Staycations
  • Days out
  • Parenting
  • Home and interiors
  • Food and recipes
  • Seasonal celebrations
  • Family finance
  • Health and wellbeing
  • Technology for families
  • Educational activities
  • Pets
  • Crafts and hobbies

Product Reviews

If supplying products for review:

  • Reviews will always reflect the genuine opinion of the reviewer.
  • Positive coverage cannot be guaranteed.
  • Products are tested in real-life family situations.
  • Honest pros and cons may be included.

Photography

Where possible, please provide:

  • High-resolution images (minimum 1200px wide)
  • Landscape orientation where possible
  • Images you own or have permission to use
  • Product images on a clean background if available
  • Lifestyle photography is preferred

Links

We are happy to include relevant links where they add value for readers.

Please note:

  • Links must be relevant to the article.
  • Excessive promotional linking may be removed.
  • Affiliate links will only be included where agreed.
  • We reserve the right to edit anchor text.

Editorial Policy

All submissions are subject to editorial review. I  may:

  • Edit for grammar, spelling and readability
  • Amend headings
  • Improve formatting
  • Remove overly promotional content
  • Decline content that does not meet our standards

Disclosure

Sponsored collaborations, gifted products and paid partnerships will always be disclosed in accordance with UK advertising regulations.

Submission Checklist

Before submitting, please ensure your content:

  • Is original
  • Uses British English
  • Is reader-focused
  • Has been proofread
  • Includes copyright-cleared images
  • Includes company details and relevant website links
  • Contains accurate information and statistics where referenced

Contact

If you’re interested in collaborating with Hello MrsShilts, we’d love to hear from you. Please get in touch via the website contact form to discuss editorial opportunities, product reviews, sponsored campaigns or long-term partnerships.

Media Kit 

You can access my media kit here