On Tuesday we were invited to Fruit Towers in London to spend the afternoon with drinks company, Innocent, to hear more about their Sow and Grow campaign. The campaign, supported by TV chef and mum of one Lorraine Pascale, aims to encourage children to get out into their gardens, get their hands dirty and grow their own vegetables.
Innocent know that children who grow their own food are more likely to take an interest in eating fruit and vegetables and are likely to adopt healthy eating habits that will become second nature throughout their lives.
Sow and Grow
The Sow and Grow campaign has been successfully running in Ireland over the last few years and this spring, Innocent are bringing the campaign to the UK with the help of charity, Grow It Yourself. Over 3,300 schools have already signed up to receive their FREE growing kit full of seeds, information packs and lesson plans to help teachers incorporate healthy eating into their lessons.
How to apply
If you’re a teacher and want to get your class involved with the Sow and Grow campaign, you can sign up here for your free kit.
Throughout the campaign, school children can upload their photos and keep growing diaries to be in with a chance of winning prizes from innocent and they may even see their class crowned as Sow and Grow champions.
Olly was able to get his hands dirty at the event and was able to sow his very own seeds. He was really excited to plant seeds for peas, spinach and cress and he took his time to gently cover the seeds with compost and water them.
Not only did Olly plant his own seeds, he got to dig for hidden vegetables whilst blindfolded and got to discover which vegetables grow from tiny seeds into fully grown vegetables.
We were treated to a delicious lunch with recipes created by Lorraine herself and I had a bit of a fan girl moment, and asked her to sign a copy of her recipe book that I had packed especially to take with us to the event!
On the way home from the event, Olly was really enthusiastic about the seeds he had planted. He couldn’t wait to show his Daddy and tell him all about the vegetables and place the seeded cups on the windowsill to watch them grow. We’ll definitely be planting more seeds with Olly this spring and encourage all Teachers to take part in the Sow and Grow campaign.
Disclaimer: We were compensated for our travel to attend the event.