Learning how to Sow and Grow with Innocent


Sow and Grow Innocent

On Tuesday we were invited to Fruit Towers in London to spend the afternoon with drinks company, Innocent, to hear more about their Sow and Grow campaign. The campaign, supported by TV chef and mum of one Lorraine Pascale, aims to encourage children to get out into their gardens, get their hands dirty and grow their own vegetables.

Innocent know that children who grow their own food are more likely to take an interest in eating fruit and vegetables and are likely to adopt healthy eating habits that will become second nature throughout their lives.

Sow and Grow

The Sow and Grow campaign has been successfully running in Ireland over the last few years and this spring, Innocent are bringing the campaign to the UK with the help of charity, Grow It Yourself. Over 3,300 schools have already signed up to receive their FREE growing kit full of seeds, information packs and lesson plans to help teachers incorporate healthy eating into their lessons.

How to apply

If you’re a teacher and want to get your class involved with the Sow and Grow campaign, you can sign up here for your free kit.

Throughout the campaign, school children can upload their photos and keep growing diaries to be in with a chance of winning prizes from innocent and they may even see their class crowned as Sow and Grow champions.

Sow and Grow Innocent

Olly was able to get his hands dirty at the event and was able to sow his very own seeds. He was really excited to plant seeds for peas, spinach and cress and he took his time to gently cover the seeds with compost and water them.

Sow and Grow Innocent

Not only did Olly plant his own seeds, he got to dig for hidden vegetables whilst blindfolded and got to discover which vegetables grow from tiny seeds into fully grown vegetables.

Sow and Grow Innocent

Sow and Grow Innocent

We were treated to a delicious lunch with recipes created by Lorraine herself and I had a bit of a fan girl moment, and asked her to sign a copy of her recipe book that I had packed especially to take with us to the event!

Meeting LP1

On the way home from the event, Olly was really enthusiastic about the seeds he had planted. He couldn’t wait to show his Daddy and tell him all about the vegetables and place the seeded cups on the windowsill to watch them grow. We’ll definitely be planting more seeds with Olly this spring and encourage all Teachers to take part in the Sow and Grow campaign.

Disclaimer: We were compensated for our travel to attend the event.

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  • Reply Mel 20/02/2016 at 4:54 pm

    What a brilliant initiative! My little ones would have loved to attend the event. They always ask if we can ‘grow’ stuff!

  • Reply blogging mummy 20/02/2016 at 9:00 pm

    This is such a great idea. My little man loves spending time at our allotment planting seeds and then watching them grow. Such a great thing for the young ones to learn about.

  • Reply You baby Me mummy 20/02/2016 at 9:41 pm

    Oh I am gutted I missed this event. I realised I had a course at 5pm and would never have got back from London in time. Looks like a great campaign x

  • Reply Californian Mum in London 21/02/2016 at 4:20 pm

    Looks like you had fun. I would have totally brought one of her cooking books and been a fangirl too. Lorraine actually did this at my daughter’s school a few weeks ago. My daughter loved it!

  • Reply Stephanie 23/02/2016 at 12:26 pm

    I think it is great that we can teach our kids where things they eat and grow come from. I think it makes them love them even more. This looked like a great event!

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