What’s your washing machine’s Eau D’Our?

What’s your washing machine’s Eau D’Our?

*Post sponsored by Dr. Beckmann 

Just in time for Valentines Day, Dr. Beckmann, the cleaning experts, have released a very special scent. According to recent research*, perfume is the second most popular Valentines gift, behind flowers and the folk at Dr. Beckmann have devised a new bottled scent and revealed it to the general public on the streets of London to find out just what they think. 

Did you guess the new fragrance? That’s right, the new Eau D’Our (or odour) was in fact the smell that hides inside a dirty washing machine. The caper was masterminded to promote Dr. Beckmann’s Service-it range of appliance cleaners and the results are brilliant. Take a look at the video to see the reactions, it’s really funny.

Many of us Brits don’t realise that we need to clean our washing machines, no matter how regularly we use them. With my boys, our washing machine is on practically every day trying to keep on top of all the washing (in all seriousness, where does it all come from?!) and I’m ashamed to admit that I hardly ever clean my washing machine. It’s just not something I have ever thought about it, but now I’ve watched the video, of course the washing machine needs to be cleaned. All the dirt and grime that comes off our clothes needs to go somewhere and that somewhere is usually inside the door rim or inside the drum. It’s a horrible thought, thinking how long has the grime been sat there waiting to be removed, intensifying with every wash.

Banish the Eau d’our with Dr. Beckmann

Susan Fermor, spokesperson for Dr. Beckmann, said: “Perfume is in high demand at this time of year, with many people choosing it as a token of their affection for a loved one, but lovebirds might want to avoid our latest offering, Eau d’Our, which smells just like the inside of a filthy washing machine.

Appliance upkeep is essential in keeping the washing machine working at its optimum and additionally prevents costly call outs when the washing machine grinds to a halt. It’s really easy to keep your washing machine in tip-top condition by using Dr. Beckmann Service-it Washing Machine Cleaner and Service-it Deep Clean to banish dirt, bacteria and odour.

They’re really easy products to use and will banish bad odours and eliminate bacteria build ups. Just pop one in the washing machine and it will leave your appliance smelling fresh and hygienically clean getting rid of all the dirt and grime you can’t see.

Dr. Beckmann recommend using both products consecutively every 2 months or every 30 washes. So that’s inspired me to pop to the supermarket tomorrow to stock up then! I dread to think when the last time was that I cleaned it properly. How often do you clean yours?

You can find out more about Dr. Beckmann’s range of appliance cleaners over at www.dr-beckmann.co.uk

*Dr Beckmann surveyed 1,000 customers in January 2019

Emma Shilton

Emma Shilton, is a UK Family Lifestyle blogger from the West Midlands, UK, Emma is Mummy to two boys; Olly, (born February 2013) who loves Lego, cars and old cartoons and Freddie, (born January 2018) who loves noisy toys and making a mess. The blog follows their adventures as they capture everyday life, family travels and adventures.

Find me on: Web | Twitter | Facebook


  1. 14/02/2019 / 9:45 pm

    I couldn’t tell you the last time I cleaned the washing machine. I do the dishwasher each month but never think to do the washing machine

  2. 16/02/2019 / 1:17 pm

    This is such a good reminder to clean your washing machine we forgot to do ours and it went on strike and we had to call someone in to fix it – a costly affair!

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