As a parent, naturally I want the best for my son. I want him to be able to live a happy life without worry. I love to see him get up in the morning with a big smile across his face, picking up his favourite car toys and driving them around the play mat or asking for a bowl of strawberries instead of chocolate buttons. I love that he has the freedom to be himself and he’s not afraid to tell me or his Daddy when he’s upset, worried or scared about something.
The world we’re living in is truly frightening and it saddens me to read that 1 in 20 children in the UK suffer from abuse and as a result aren’t free to dream. The ability to dream is something all children should have the freedom to do. Having a dream is having the confidence to believe in yourself and have something to aim for, to look to the future and aim for great things. Isn’t this what life is about?
When I was a little girl (think very early 1990’s), I had big dreams to follow in the footsteps of Baroness Karren Brady. I loved football and supported West Bromwich Albion along with my Dad and my Grandad. We used to go to the football matches and support our team and as Karren was, at the time, Managing Director of one of our rival football clubs, Birmingham City, I was in awe of her. She was one of few women in the game at the time and I found that really inspiring. Of course, I lost the passion for football in my teens and my dreams changed but I’ll never forget how much admiration I felt towards her.
I asked Olly what his dreams for the future were and of course he thought long and hard about the question. He said he wanted to help people and whilst my heart fluttered thinking how adorable this was, he told me he wanted to draw a picture to show me just how he wanted to help.
Olly drew a picture of himself as a Fireman complete with a Fire Engine and the drawing showed him rescuing someone with his ladder. How cute is that? He loves the Emergency Services. He thinks Police rescue people from wells, Ambulance crews help deliver babies and Firemen rescue people and cats from trees. Luckily, we’ve never needed the help and assistance from the Emergency Services but I’m pleased Olly knows that they help people.
Primula, the squeezy cheese people, believe that all children should have the freedom to dream big and so have joined forces with the NSPCC for a fantastic campaign that I’m honoured to be involved in.
For every limited edition green tube of Primula bought, 20% of the profits will be donated to help NSPCC support vulnerable children.
You can pick up the limited edition green tubes from all major supermarkets and are available in a variety of flavours including original cheese, cheese with chives, cheese with ham, cheese with prawns and light cheese.
Olly is a huge cheese spread sandwiches fan and requests it every lunchtime after pre-school along with slices of cucumber and a smoothie. A fed child is a happy child and it’s good to know that he has the freedom to dream big. Something I wish all children could do too.
Next time you’re doing your food shop, pop a green tube of Primula in your basket and help towards the campaign to allow all children to #dreambig
Disclosure: Post in partnership with Primula