Why parents are looking for much more in a family holiday


*Post in collaboration with Tots To Travel

As the dreary weather continues and families are now back into their normal routines with work and school, families just like mine are planning their escape to the sunshine for a well deserved holiday. Not only are families looking to spend some time in the sunshine, they’re planning quality time with their brood which many families do not get throughout the normal working week and don’t necessarily want a bargain.

Olly beach

Research conducted by Tots To Travel, the UK’s leading baby and toddler friendly holiday company, indicates that families are looking for a lot more on their holiday and no longer snap up the bargain holidays that many travel companies promote in the January sales.

Young parents want a lot more than a cheap getaway

Gone are the days when a cheap and cheerful holiday is what families look for. There’s more considerations to accommodate such as family friendly resorts offering baby, toddler and children’s menus and facilities including highchairs and sterilisers, accommodation with interconnecting rooms and travelling time to a holiday destination with consideration to flight times that don’t disturb naps or meal times.

olly swimming pool

Young families are now a key driving force in the winter holiday market. Previous research has suggested that staycations were a key trend but recent research now suggests otherwise. Wendy Shand, Founding Director of Tots To Travel, comments that “for young parents, the overseas holiday is one of the key times in the year when everyone gets a chance to enjoy quality time together – and quality time that isn’t against the clock as can be the case at home.”

Holidays are to be cherished

With a husband who works full time and having a job myself where I work outside of the home for 25+ hours per week, our family holidays are something we absolutely cherish. We really look forward to spending quality time with each other and getting the chance to do things with our little boy that sadly we don’t get time to do at home. We yearn to spend some time in the pool, splashing around with our three year old and going out for long family walks and adventures without having to worry about the routine of bedtime and being overtired for the day ahead. Our summer holiday enables us to do that and we look forward to it to make memories with our little boy who is already growing up far too fast.

June Me and Mine

We also recognise that ticking all our boxes with child friendly accommodation, child friendly meals and facilities come at a price and we accept that and are willing to pay a certain premium to ensure we have the best holiday possible for our budget.  To us, the perfect holiday provides much more value than simply looking at the bottom line.

If like me and thousands of other young families, you’re looking to book a family friendly holiday to the sunshine, to jump in the pool and to enjoy long lazy days with the children, take a look at what Tots To Travel can offer and make it one to remember.

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  • Reply Plutonium Sox 18/01/2017 at 6:50 pm

    I only heard about Tots to Travel recently and it sounds great. It’s well worth paying a bit extra if you can afford to for the peace of mind of travelling with a company that know what it’s like to travel with children and make sure you all have a great time.

  • Reply Nyomi 18/01/2017 at 6:51 pm

    I agree with this. So many companies that supposedly cater to families really let them down. Most family packages have awful flight times for young children. I definitely want more out of holidays now I have two little ones. I’d rather pay more for better.

  • Reply Deborah Nicholas 18/01/2017 at 8:50 pm

    I think companies need to get their act together and realise that people with families will be more inclined to spend more knowing they are getting a service that caters for ‘families’. I would be happy to pay more knowing we are getting looked after instead of treat as an inconvenience!

  • Reply Michelle Twin Mum 18/01/2017 at 10:42 pm

    I’ve not heard of Tots to Travel before, so thanks for the heads up Emma. Mich x

  • Reply Carrie- Flying With A Baby 18/01/2017 at 10:44 pm

    I agree. They are a great company and really look into the details for holidaying with little ones. It’s the small touches which make a big difference!

  • Reply Lauren Belle Du Brighton 21/01/2017 at 1:31 pm

    When we next book an ‘abroad’ holiday we’ll definitely be using a company like this that really caters for a family and knows what they need to have a great holiday!

  • Reply Donna 21/01/2017 at 4:53 pm

    I couldn’t agree more – holidays are definitely to be cherished! I’ve told Hubby that we can’t book our holiday until our extension work is done but I can’t wait! x

  • Reply Lisa 21/01/2017 at 6:37 pm

    The thought of going away on holiday with a toddler scares me. We’ve been putting it off.

  • Reply Tracey Williams 22/01/2017 at 2:50 pm

    I was only talking to somebody the other day who always goes to Tots To Travel for their holiday inspiration. We have always cherished our holidays since the kids came along, and I would certainly look at using them if I had tots and not teens/tweens x

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