Get your smear with Target100000


Earlier this month, I shared the news that you can now get a smear test at home with Gynaecheck. Research released today has found that over one million women are not up-to-date with their cervical screening appointments. That’s a lot of women who are putting their cervical health at risk for whatever reason.

The importance of screening

Research has also indicated that 70% of women surveyed would prefer to self-screen and that giving women the option of an at-home self-screener can increase engagement by about 10% and that’s how Target100000 began.

Target100000 aims to reach out to 10% of the one million women in the UK who have indicated that they would prefer to self-screen and invite them to purchase the GynaeCheck at the reduced rate of just £99 for the entire month of September (part of Gynaecologic Cancer Awareness Month)

Pixie McKenna

Image courtesy of GynaeHealth UK

To help launch the campaign, Pixie McKenna (of Embarrassing Bodies fame) adds her support and comments;

“It is vital that every woman between the ages of 25 to 64 attend their cervical screening appointments religiously, whether through the NHS every three years or when using GynaeCheck every two years. It is a well-known fact that the HPV virus is the cause of 99.7% of cervical cancers and detecting it early could mean the difference between life or death. But don’t let this put you off, if cervical cancer is detected early there is up to a 99% chance of survival.” 

GynaeCheck is a self-sampling device which detects the Human Papilloma Virus (HPV), the cause of 99.7% of cervical cancers. GynaeCheck has been expertly developed by gynaecologists, is highly accurate and has been used effectively by over 30,000 women across the globe. The GynaeCheck device is narrower than the speculum used by doctors and collects a fluid that has rinsed the cervix rather than a cervical brush sample, which makes it less painful than the traditional smear test.

I think it’s really important that women are being given the option to self-screen. The research suggests that a smaller tool will encourage women to participate and I think it’s hugely reassuring that there are medical professionals out there that want to help those who don’t get screen through the usual NHS channels.

target 100000

To find out more about the campaign, to read about the research and to get on board with Target100000 please visit the campaign website.

Disclaimer: I haven’t been paid to write or share this post. I believe it’s really important for every woman to be screened and having the option to self-screen is worth knowing. Images and video courtesy of Target100000. 

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