Introducing a new look Britax


Earlier last year when Britax asked me to become one of their Mumbassadors I was both in a little bit of shock and delighted. One of the worlds best baby brands had asked me to be part of their prestigious blogging family and I was honoured. Since then we have shared news and research which has been interesting and informative and we have been incredibly lucky enough to review several Britax products including the Affinity pushchair, the Baby Safe plus SHR II carseat and the Dualfix carseat. All incredibly fabulous products which we still use today keeping Little Mr safe whilst he’s in the car or out and about with his Nanny (she has the Affinity at her home for the school run and loves it!)

Recently, Britax have unveiled a fresh new look with new innovative products and a sleek, modern logo.

Britax Logo approved_colour

Their new logo is instantly recognisable as Britax but with a modern twist. I love it. The new tagline ‘Be Free’ follows from the Britax concept of offering families more choice and freedom no matter how active there lives are. Over the next year or so, new products will be launched on the market with the all new branding and it’s set to be an exciting time for both retailers and parents alike.

Sneaky peeks

Coming soon from the new look Britax….

– Britax King II ATS – a new car seat that alers parents if there is any slack in the harness. Ideal for ensuring your child is safe in their seat.

King II

– Britax Advansafix – a new combination carseat that adjusts to your growing child up to the weight of 25kg


– Britax Trifix (The Black Edition) – a new limited edition car seat mixing safety and elegance (pic coming soon!)

– Britax Smile – an innovative new braking system on the versatile pushchair

Britax smile

I’m really looking forward to seeing the new car seats that Britax bring out. There’s no better feeling than knowing your child is safe in the car when you’re off on a long motorway journey. Little Mr has always been very comfortable in his Britax car seats and they have always impressed us with their safety elements so I’m excited to see the new products and how they help shape safety for the children of the future.

Images courtesy of Britax 

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