Britax, Bliss and the Royal Baby

This week, leading child safety brand, BRITAX is proud to launch a Royal themed fundraising drive for the special baby care charity, Bliss. They are offering parents and parents-to-be the chance to own a car seat fit for a King!

Just 150 units of the BABY SAFE plus SHR II car seat have been created in the exact same limited edition fabric design that HRH Prince George was seen in leaving the Lindo Wing at St Mary’s Hospital in. These seats will go on sale for £129.99 to the public with all proceeds being donated to the charity.

Bliss is a UK charity working to provide the best possible care and support for all premature and sick babies and their families. One in every 9 babies is born premature or sick – that is around 80,000 babies every year – with one being admitted to special care every six minutes.
Bengi Bingol Yalcin, UK Marketing Manager at BRITAX remarks, ‘Everyone here at BRITAX was delighted to see that the Duke and Duchess had selected a BRITAX seat to carry the future King home – and we’ve certainly seen an increase in demand for the BABY SAFE range ever since. Of course, our ongoing support of the Bliss charity is hugely important to us and so, we have re-released the very same fabric design cover on George’s seat to help raise money for the charity. This cover is no longer available to purchase from retailers, so we’re offering parents a unique opportunity to buy one whilst also supporting a fantastic cause.”

150 limited edition Baby Safe car seats in the Felix fabric will be available for purchase for £129.99 via our website


BRITAX has been manufacturing child car seats and travel systems since 1966.

BRITAX has research & development centres in Germany and the UK where designers and engineers use state-of-the-art facilities, including their own test rigs, to pioneer innovative products and set safety standards, such as ISOFIX technology. The expertise BRITAX develops is regularly shared with governmental and safety experts worldwide.

Top European test organisations, such as independent motoring and consumer organisations consistently rate BRITAX amongst the best – and constantly exceed legal safety requirements. 80% of all cars rated by Euro NCAP in 2011 have tested with at least one of our seats during their independent crash test assessments.

BRITAX is the leader of rearward facing car seats in the Nordic regions.

About Bliss:
Bliss is a registered charity no 1002973 and Scottish registered charity SC040878.

Bliss, the special care baby charity, is dedicated to ensuring that all babies born too soon, too small or too sick in the UK have the best possible chance of survival and of reaching their full potential. It does this by:

– Providing practical and emotional support for families during an extremely difficult time, so they can give the best care to their babies

– Providing training and support for doctors and nurses, funding specialist Bliss Family-Centred Care Nurses in hospitals and funding research to improve the care of all premature and sick babies

– Raising awareness of the issues affecting special care babies and fight for essential change within government and the NHS

Disclaimer: Post bought to you in association with the Britax Mumbassador scheme. All images and words have been provided by Britax

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