Leading child safety brand, BRITAX, demonstrates its commitment to getting families outdoors and active by today announcing a partnership between its BOB sporty stroller range and the hugely popular parkrun.
Open to runners of all ages and abilities, parkrun’s truly unique proposition allows fitness enthusiasts to come together to participate in free, weekly, 5km timed runs at over 170 locations in the UK. The partnership with BOB strollers from BRITAX helps to encourage families up and down the country to lace up their running shoes and get active together as a family and with their local community. Having checked their website I was pleasantly surprised that a couple of large local parks have well established parkrun events.
The partnership with BOB aims to cement parkrun as an inclusive event for all abilities, including parents and families – as well as providing tips and advice to encourage running that is safe for both runner and child through the use of dedicated running strollers such as the IRONMAN and Sport Utility Stroller from BOB (also available as Duallie double strollers). What’s more, for every one of these specific strollers purchased you will be supporting your local parkrun initiative.
With a built-in hand brake and tracking adjustment, BOB’s Sport Utility and IRONMAN strollers provide the ideal tools for parents looking to adopt a more active lifestyle and achieve their fitness goals off-road with the support of the parkrun community, whilst also ensuring an all-important bump-free ride for any budding parkrunners who might be on-board!
Ed Hart, UK & Ireland Business Development Manager for BOB, said “We hope the partnership will give parkrun’s members further incentive to get out and about with their children, supporting and encouraging those parents who are looking for tips and advice on choosing and getting fit with a running stroller, as well as the guidance and support of a fantastic free event.”
Tom Williams, UK Managing Director at parkrun, said “parkrun is all about breaking down barriers and encouraging everyone to join the running community regardless of age or ability – running is all about freedom and we’re delighted to be working with BOB to improve the parkrun experience for those looking to run safely as a family.”
Whilst it will be a while before I get out running again (ok, ok, jogging or even fast walking, ha!) it’s great to know these events are running and encouraging families to get outdoors.